The web Browser you are currently using is unsupported, and some features of this site may not work as intended. Please update to a modern browser such as Chrome, Firefox or Edge to experience all features Michigan.gov has to offer.
Improving WIC Shopping with Client Feedback
WIC Client Shopping Survey
The WIC Program has made profound impacts on the lives of families throughout Michigan. But our program knows there is always room for improvement. We believe the best way to better our program is to learn from our clients.
In February 2024, we began asking clients directly about their experiences shopping at WIC stores. Then we took this anonymous feedback back to the stores, highlighting the things that clients liked about their stores and prioritizing frustrations. We find that when WIC state staff and WIC vendors come together and focus on improving the shopping experience based on real experiences from clients, we can accomplish a lot!
If you received a survey from our office, we thank you so much for making this project possible. We are just getting started and invite you to take a look at what we have accomplished together so far.
Survey Overview
101 Responses from clients
6 Stores named
3 Visits to stores
You spoke and our stores listened
A WIC client reported a technical issue so we fixed it
Apple Valley Natural Foods
A WIC client told us they had trouble finding items so we made custom signs
Eman H. and Mohammad K.,
Dearborn Fresh Supermarket