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Improving WIC Shopping with Client Feedback

WIC Client Shopping Survey

The WIC Program has made profound impacts on the lives of families throughout Michigan. But our program knows there is always room for improvement. We believe the best way to better our program is to learn from our clients. 

In February 2024, we began asking clients directly about their experiences shopping at WIC stores. Then we took this anonymous feedback back to the stores, highlighting the things that clients liked about their stores and prioritizing frustrations. We find that when WIC state staff and WIC vendors come together and focus on improving the shopping experience based on real experiences from clients, we can accomplish a lot!

If you received a survey from our office, we thank you so much for making this project possible. We are just getting started and invite you to take a look at what we have accomplished together so far.

 

Survey Overview

Family photo

101 Responses from clients

Grocery graphic

6 Stores named

WIC Analyst Site Visit Photo

3 Visits to stores

Results based on client feedback

Stores
improved WIC labels

Store
started carrying new WIC foods

 

Cashier trainings
conducted

Technical Issues
identified and resolved

Store
changed food layout for convenience

Store resources
developed 

You spoke and our stores listened

Apple Valley Natural Foods Picture

A WIC client reported a technical issue so we fixed it

Dave B.,
Apple Valley Natural Foods
Setting the store up for hassle free WIC
Dearborn Fresh Conference Picture

A WIC client told us they had trouble finding items so we made custom signs 

Eman H. and Mohammad K.,
Dearborn Fresh Supermarket

Signs to help clients shop