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How To Read The Price Book

How To Read The Price Book

MI ADA
#

LIQ
CODE

 BRAND
NAME		 PROOF

SIZE
IN ML

 PACK

BASE
PRICE

LICENSEE
PRICE

MINIMUM
SHELF
PRICE

 NEW/
CHNG
(1) (2) (3) (4) (5) (6) (7) (8) (9) (10) (11)
  1. MI – This indicates products from Licensed Michigan Distillers.
  2. ADA # – This number indicates which ADA warehouses the liquor product.
  3. LIQUOR CODE – This is the liquor code number assigned to the product.
  4. BRAND NAME – This is the brand name of the liquor product. The abbreviation PL designates plastic.
  5. PROOF – This is the alcohol proof of the product.
  6. SIZE IN ML – This is the bottle size in milliliters.
  7. PACK SIZE- This is the number of bottles per case.
  8. BASE PRICE - This amount represents what the State of Michigan paid for the liquor (including the Federal Excise Tax), plus a 65% markup to pay the distribution costs and provide revenue for the State and the retail licensees.
  9. LICENSEE PRICE – This amount represent the price paid by licensees. It includes the 17% licensee discount and the specific taxes of 4% + 4% + 4%, computed on the base price.
  10. MINIMUM SHELF PRICE – This amount is the minimum price to be shown on the SDD licensee’s shelf. The 6% sales tax is not included. As of November 30, 2004, licensees may charge a higher price than the state’s set minimum retail selling price. SDDs may not charge a lower price than the Minimum Retail Shelf Price set by the MLCC.
  11. NEW/CHNG – This indicates a new item or change in the minimum retail shelf price from the previous quarterly price book.