As America began its experiment with Prohibition in the early 1920s,
some Michiganians concocted illegal spirits in their bathtubs. However,
at least one Detroiter reportedly used his bathtub to grow bean sprouts.
From such modest beginnings sprang the Chinese food brand La Choy.
The origins of La Choy can be traced to Ilhan New, a native Korean who
earned a bachelor's degree in business administration from the
University of Michigan in 1919. Two years after leaving Ann Arbor, New
was managing of a Detroit business called La Choy Products. (The word
supposedly means "good vegetables" in a Chinese dialect.) At about this
time, Wallace Julian Smith, a University of Michigan graduate from Evart
, Michigan, came into the La Choy story.
New and Smith were not only former classmates and friends, but soon
became business associates. Smith sold New's bean sprouts in his grocery
store, marketing them in small paper cartons and wooden boxes. While
the bean sprouts were popular with Smith's customers, the tender
seedlings had a short shelf life and turned brown rather quickly. It
soon became evident that if the exotic vegetable was going to be sold on
a retail basis it would have to be preserved in some fashion.
New received financial backing from some well-connected Detroiters and
began packaging and distributing Chinese food in glass (which was soon
abandoned) and tin containers. On January 30, 1922, La Choy officially
entered the business world when articles of incorporation were filed. In
a matter of years, the company became one of Detroit's most successful
food manufacturers.
For the rest of this fascinating story, as well as other intriguing
stories about Michigan's past, turn to the pages of the September/
October 2008 issue of Michigan History magazine. To subscribe, call (800
) 366-3703 or visit www.michiganhistorymagazine.com.
Updated 9/30/2008
Department of History, Arts and Libraries
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