Highway Advertising (Billboards)

The Highway Advertising Program (HAP) is part of the Utility Coordination and Permits Section of MDOT. Federal law mandates the state establish procedures for effective control of signs along regulated routes. These control procedures are:

  • Permitting of signs, displays and devices in areas adjacent to the interstate system, Federal Aid Primary System, and freeways.
  • Maintaining inventories and periodic surveillance of controlled routes in order to discover illegal signs.
  • Monitoring other signs controlled by the Highway Advertising Act of 1972, as amended.

The intent of the HAP is to protect the public investment in highways, to promote the safety and recreational value of public travel, and to preserve natural beauty.

As of January 30, 2014, the Highway Advertising Act of 1972 was amended through House Bill 4629. The amendments now require new applications to be submitted for Digital Billboards, a new fee structure for digital billboard applications and digital renewal fees, a change in annual commercial permit renewal fees, along with changes in the vegetation management process and associated fees.

All digital applications can now be submitted through your MDOT Permit Gateway online account.  Instructions can be found in your billboard account under the permit application link. Click here to access the new Digital Permit Application Guidelines and Forms.  Click here to access the new Guidelines for Business Owned Sign Permit Applications.    

All highway advertising permit applications are submitted and purchased through the MDOT Permit Gateway online service.

For technical problems related to the MDOT Permit Gateway (MPG), please contact us at MDOT-MPG@michigan.gov or call 844-806-0002.

For MPG password resets and login assistance, please call 877-932-6424.

For technical problems related to IHAP, please contact Melissa Staffeld at 517-335-2209.

Visit us at www.michigan.gov/mdotmpg for instructions on registering for the MDOT Permit Gateway.

Online Resources

For more information, contact:

Melissa Staffeld, Highway Advertising Specialist, P.O. Box 30050, Lansing, Michigan 48909 517-335-2209, StaffeldM@michigan.gov

Related Documents
Digital Permit Application Guide PDF icon
Guidelines for Business Owned Sign Permit Applications PDF icon