The Art Moderne style was popular during the 1930s and 1940s. The style gained popularity just as Art Deco architecture was fading. Art Moderne appealed to the public through its use of modern construction techniques and materials. It was a new, forward-looking architecture.
Art Moderne buildings were long, low, sparkling, smooth and streamline. New techniques had been developed that allowed structural glass, porcelain enamel panels, and tile to be produced in dazzling colors which were used for the exterior covering of the buildings.
Glass blocks were also commonly used in the style, as were large glass show windows. The style was perfect for commercial use. It couldn't help but draw attention. Movie theaters, bus stations, gas stations and department stores used the design to full advantage.
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