Export Essentials Online is now available for Michigan food companies to understand the complex steps of exporting and how to integrate all the elements of the export transaction.  The online education center consists of ten modules that can guide companies to determine their export readiness, research and target their top markets and even create an export marketing strategy, all at their own pace and time. 

Users of Export Essentials Online can create their own username and password and book mark pages to learn at their own pace. A test after each module will exemplify the material covered. The modules include:

1. Exploring Export Options
2. Market Research
3. The Export Marketing Mix 
4. Strategic Planning
5. International Marketing Activities
6. Pricing, Quoting & Terms of Sale
7. Logistics & Physical Distribution
8. Documentation & Procedures
9. Payment Methods & Strategies
10. Exporting- A Business of Details

The chronological pattern of the modules can assist companies who are just beginning to export to companies who are already exporting. Users can identify the course they need or take the entire course.

Export Essentials online will be available to Michigan food companies for $20 per module, $50 for four modules, $75 for seven modules or all 10 modules for $90.  Companies can register with a credit card at www.exportessentials.org or by filling out the participation agreement by clicking  here.