At the recent MCACA Council Meeting held at the Detroit Institute of Arts (DIA) on Thursday, November 29, 2007, Annmarie Erickson, DIA Vice President, Marketing and Programs made the following presentations to Council members and guests.  Ethnographic Analysis of Art in Daily Life: Implications for DIA Communications.  As provided by and credit to the Detroit Institute of Arts (DIA), Perich and Partners Advertising, Practica Research.  Our thanks to the DIA for sharing.

Below is the youtube link to the DIA television commercials, central to the campaign.  http://youtube.com/diamuseum

For more information on the DIA, please visit:  Detroit Institute of Arts