The Department of Management and Budget prefers to be the lead in issuing a press release and use the press release opportunity to tout the partnership between the state and the vendor as a win for the taxpayers of Michigan and a good value for the state.
In the case where the state does not issue a press release, but the vendor wishes to do so the following statement applies:
The Department of Management and Budget approves all releases and advertisements developed by contracted vendors of the state of Michigan, and has the right to approve, deny, and edit content in part or in whole.
The Department of Management and Budget will consider the following criteria, but is not limited to the criteria, when approving/denying press releases or advertisement proposed by a vendor of the state of Michigan for release:
Timing:
Will consider the timing of the press release/advertisement in relationship to the expiration, extension, or renewal of the contract.
Content:
Must not endorse the vendor over another vendor
Must not use subjective terms such as "leader," "world class," …. in relationship to the vendor.
Distribution:
The vendor must provide a list of media to which the release/advertisement is going to be released, placed.
Compensation:
The state will not contribute to the cost of the placement of an advertisement by the third party vendor, unless previously agreed upon.
Performance:
The state will consider the vendor's positive or negative performance on the contract.
May 1, 2002