Breastfeeding Campaign
Breastfeeding is Best for Baby
WIC provides answers to breastfeeding questions, has feeding specialists who can help moms and babies with breastfeeding problems and helps moms who continue breastfeeding when they go back to work or school. WIC is currently running a statewide breastfeeding awareness media campaign to promote the benefits of breastfeeding.
The breastfeeding awareness campaign educates women on the importance and benefits of breastfeeding, not only to their babies, but to themselves as well. The media is aimed at women with an additional emphasis on African American, Hispanic and Arabic Americans through a variety of media including television, cable, and radio, electronic ads, etc.
The facts are clear, breastmilk:
- Helps your baby grow and stay healthy
- Is the perfect food meant for your baby
- Changes to meet your growing baby's needs
- Breastmilk is gentle to baby's stomach - easy to digest so baby doesn't spit up as much
- Means less colic, constipation, and diarrhea for your baby
- Protects your baby from illness - breastfed babies have fewer colds, fewer ear infections, fewer respiratory infections
- Helps brain development and may improve your child's IQ
- Lowers the risk of your baby developing asthma
- Decreases chances of your baby having allergies
- Lessens the risk of your baby developing juvenile diabetes
Power Moms Video
Health and Calories Video
Immunity and Cancer video
